Social Media Marketing Advice

Part Two: Social Media Marketing Course

Social Media Marketing course is the second part of Digital Marketing Course offered by Digital Savvy. Here, we will discuss most important 11 things you need to know to be good in social media marketing.

1. Twitter, Facebook and LinkedIn tactics
   social media marketing is essential for your business but the impact of various platforms can be fastly overestimated. You must understand the content, tone, and formats that work best with your audience. Will you opt for highly visual content? Hard-hitting and confronting? How will you be someone worth following in a world overflowing with social media options?
   

   LinkedIn is ideal for B2B

2. Your social media purpose
   If you are going to invest time in social media you need to know what you want in return. Is it about building profile and credibility or are you hoping to make sales? Don’t engage in social media because everybody else is. Know your purpose and stick to it.
3. Building friends and followers
   Contrary to popular belief building large social media followings is not an overnight affair. Beyond consistency and persistence there are tactics to fast track your followings. If you are on social media you should be focused on building your followers. After all white tweet to 300 people when you can tweet just as easily to 3000.
   

   Build your influence.

4. Striking the right tone and deciding the right content
   You will need more than words if you want to make an impact. Could you create short attention grabbing videos? Should you be making statements or asking more questions? Will linking to relevant media coverage gain more interest than talking about yourself? Do you opt for the same tone as you use on your website or are you more familiar with those who have chosen to follow you on social media?
5. Gaining more retweets more often
   In the Twitter sphere retweet is the highest form of compliment yet less than one in 100 of your precious tweets will gain this mark of approval. We’ll explain how to write the sort of content that gets shared and thus builds your empire.
   

   Every tweeter’s desire.

6. Hashtags
   Every social media marketer knows that hashtags can help build an audience and create a movement. We explain what they are, how they work and how they can work for you.
7. Dealing with negative feedback
   Clients are universally concerned about public criticism. How do you deal with negative feedback in a way that does not looked offensive or creates more backlash? You need to know how to deal with criticism before it happens.
8. Retargeting on Facebook
   Facebook marketing is a multi billion dollar industry. Facebook allegedly allows you to pinpoint your audience and thus make your advertising more effective. Retargeting audiences via Facebook has proven to get some great results and is an option every social media marketer should know.
9. Facebook advertising
   
   

   Good enough for the New York Times…

   While Facebook’s algorithm continues to be stingy in its sharing of your content its advertising options hold great potential for you. The right ad aimed at the right audience in the right format can score results that other forms of advertising can only dream of. Unlike other forms of advertising, Facebook offers you the ability to continually monitor and tweak your advertising thus spending your budget more wisely.

10. Beating Facebook’s algorithm to go viral
    Just how does Facebook decide what of your content ends up in whose newsfeed? We will reveal that mystery and more importantly provide ways for you to get more people’s attention more often. It’s all about the types of posts you create and the response it generates.
11. Debunking statistics on Facebook and Twitter
    Every social media channel offers some analytics about how effective your content is. You need to decipher the stats that matter and respond accordingly. Warning: your stats may depress you.

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