• 2023'S ONLY PUBLIC DIGITAL SAVVY WORKSHOP IS COMING
  • DELIVERED ONLINE. JOIN FROM ANYWHERE.
  • PRACTICAL ADVICE. MADE BY MARKETERS, FOR MARKETERS.
Plus free follow-up coaching. May 10, 17, 24 & 31 2023. 10am to noon. 100% online.

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What is Digital Savvy about?

Let Brett de Hoedt boost your sales, support & brand via better websites, social media, video & email marketing. After all, the internet isn't just a phase we're going through. 

WHO IS THIS DIGITAL MARKETING WORKSHOP FOR?


Digital Savvy is the digital marketing workshop for everyone In Melbourne who suspects that the internet revolution has left them behind.

Small business owners and professionals keen to boost business with a harder working, smarter working website.

Communications professionals wanting a contemporary skill set that includes digital marketing.

Organisations building a new or improved website or launching a social media presence to campaign, persuade or sell.

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Agenda

Digital Savvy is extremely practical because it's based on Hootville Communications’ 20+ years as a web developer and communications consultancy. This is all about marketing - not geeky tech stuff. Whether you're a SME, sole-trader, start-up, nonprofit or government authority - here’s what you you’ll learn:

websites
why websites still matter
turn website into employee
sitemaps
site functions and features
content management systems
building repeat traffic
selecting website developer
using google analytics
online copywriting dos and donts
seo
social media marketing course
social media tactics
social media purpose
building friends and followers
deciding best content
gaining more retweets
dealing with negative feedback
hashtags
facebook retargeting
facebook advertising
beating facebook's algorithm
debunking fb and twitter stats
emarketing
why email is still king
e-marketing technology
designing gorgeous templates
creating and building databases
boosting your open rate
analysing the stat
deciding content and tone
timing and repetition
robo emails
subject boxes
a/b testing
agenda online savvy

Pre-workshop

We will review the online marketing of everyone attending Digital Savvy. We’ll also get to know your priorities from our agenda. On the day we’ll have plenty of opportunity for Q&A.

Digital Marketing Course

BENEFITS


Digital marketing helps - or hinders - your business 24/7. Don't wait any longer to up your game.

Time

Decide if investing time in social media is right for you.

Direction

Clarify the role of your website, emarketing & social media.

Conversion

Convert browsers into buyers with a better website.

Rankings

Secure far higher Google search results.

Research

See examples from across the sectors and nations.

Rule

Get the skills to take control.

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Meet your trainer

BRETT DE HOEDT

Brett de Hoedt founded Hootville Communications in 1999 after a career as print journalist (Sunday Age, New Idea, Truth) television publicist (Seven Network) and radio presenter (3AK, MyMP). A huge part of what Hootville does is delivering outstanding workshops such as the digital marketing workshop Digital Savvy.

Brett has developed websites, shot online videos and written email marketing and endless blogs about online communications. His training sessions are energetic and interactive, challenging but far more fun than his competitors.

He claims little to no technical knowledge. Brett's all about getting better results from marketing via the web, not nerdery.

Each year the award winning podcaster trains hundreds of non-nerds to get more from the internet, receiving rave reviews for his toil. Brett tackles online marketing from a marketing perspective (not technical) and advocates a “whatever works” philosophy. If you don’t need Instagram, you don’t need Instagram. And as for TikTok...

He is a social media skeptic and strongly advocates for a strong email marketing program and an ongoing commitment to SEO.

The former reporter and radio broadcaster has trained CEOs, board members, professional athletes, scientists, young people with intellectual disabilities, people with mental illness, priests, sex workers, people for whom English is a third language, asylum seekers and celebrities. He can probably handle you and your team’s needs.

The money back guarantee and follow-up coaching demonstrate a true devotion to his clients.

brett de hoedt

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BONUSES

Unlimited follow-up coaching

Unlike most other digital marketing courses we support Digital Savvy with three levels of follow-up coaching. Choose 4, 26 or 52 weeks. It’s all part of the deal. You’re welcome.

Notes

Comprehensive notes means you spend your workshop learning - not writing. Our notes extend the learning far beyond what we have time to tackle in class.

guarantee

Guarantee

We aren’t trying to upsell you software or ongoing consulting. We aim to make you digitally savvy as possible, as fast as possible.

If our digital marketing workshop, notes and follow-up coaching don't improve your online communications we will return your money.

Who else is offering you that?

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Bookings

RESERVE YOUR PLACE TODAY


Numbers are limited to ensure personal attention. Reserve your place today. The first three people to book will have their coaching period doubled. We have three options to choose from.

Digital Savvy 4

$1100

$1100 including GST

Preparation, workshop, notes plus 4 weeks unlimited follow-up coaching.

Grab your place

Digital Savvy 26

$2200

$2200 including GST

Includes all of Digital Savvy 4, but with 26 weeks of follow-up coaching, a one-to-one follow-up session for highly specific training, social media observation and feedback.

Grab your place

Digital Savvy 52

$4400

$4400 including GST

A total of 52 weeks of follow-up coaching, two one-to-one sessions for highly specific training, SEO feedback, Google Analytics feedback.

Grab your place

EARLY BIRD SPECIAL

The first three people to book will have their follow-up coaching doubled. That could give you two years of coaching.

TRAIN THE TEAM

Got more than a couple of people who need training? Book a private session for your whole team. This is how we deliver 90% of our training. Private sessions allow more time to solve your specific issues and you’ll enjoy a massive reduction in fee on a per-person basis. Most importantly – you’ll dramatically improve staff skills and culture. Call Brett today 0414 713 802.

NEWS & VIEWS

Thought provoking ideas, great reads and practical advice.

CHECK OUT OUR VIDEOS

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GIFTSHOP

giftshop

Imagine a trainer who gives away valuable training for free. Visit the Hootville gift shop and download our free media contact lists, marketing resources and eBooks.

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